Salesforce Pardot Consultant

Salesforce Pardot Consultant

As a Salesforce Pardot Consultant, you will be able to help customers navigate and implement Pardot, a leading marketing automation and sales software. This certification centers on delivering expertise in the areas of marketing automation, data analysis, campaign execution, and data-driven recommendations for business growth.

Focus

The Salesforce Pardot Consultant certification focuses on Marketing automation, lead targeting, account-based marketing, data analysis, campaign execution, data-driven decision-making.

Exam Duration

The Salesforce Pardot Consultant exam duration is 4 hours

Num of Question

The exam contains a total of 63

Exam Fee

The exam fee is $179.

Exam Validity

The CCRN-Pediatric certification is valid for N/A.

Prior Certification

• SAP Certified Application Associate - CRM Marketing (with 1 year of relevant internship experience)

Exam Format

The Salesforce Pardot Consultant exam is a Multiple-choice and multiple-select questions

Passing Conditions

To pass Salesforce Pardot Consultant exam, applicants must achieve a minimum score of 62% or higher, within 60 minutes (on screen) or 90 minutes (paper-based)

Who Should Take

Marketing professionals, sales professionals, consultants, partners, and anyone who wants to demonstrate their skills and knowledge in Salesforce Pardot.

• Pardot Administrator
• Salesforce Consultant
• Marketing Automation Specialist
• Data Analyst

Prerequisites

At least 6 months of experience in Salesforce Pardot, or 1 year of experience in a related field.

Or can substitute with certifications:

• None available

Certification Process

• Study for the certification by taking training courses or reading the salesforce study guide.
• Register for and schedule the certification exam on MyTrailhead or at a testing center.
• Pass the exam to earn the Salesforce Pardot Consultant certification.
• Maintain the certification by re-taking the exam within the validity period (14 months).

Domains with Weights

• Domain - Pardot Fundamentals (35%): Pardot Fundamentals is the core of the Salesforce Pardot Consultant exam (35% or 22.5 questions). It is essentially a foundation in Pardot and Salesforce to represent and examine solutions for companies looking to implement Pardot solutions for sales and marketing automation.
• Domain - Data and Account Management (30%): Data Management will enable test-takers to answer questions about building track and applying campaigns to targets. It is characterized by data analysis issues, segmentation, targeting, lead data upload and account settings. (30% or 18 questions)
• Domain - Account-Based Marketing (ABM) Professional (15%): Account Based Marketing (ABM) Professionals will assist you in discovering the appropriate targeting strategy for a company with an ABM-based marketing approach that is able to prioritize specific customers and companies within a sales process.
• Domain - Scoring, Triggers and Automation (20%): Test-takers should accurately answer questions about the following: scoring, segmentation, and automation (Score Management 40%, Triggers 30%, Scoring and Segment Based Behavior 30%). This represents the exam (20 questions).