Salesforce Marketing Cloud Account Engagement Specialist
- Product Code: marketing-cloud-account-engagement-specialist
- Exam Questions: 282
- Vendor: salesforce
$9.99
$12.99- Updated At: Nov 14, 2024
Marketing Cloud Account Engagement Specialist
The Marketing Cloud Account Engagement Specialist certification is designed for marketers, sales professionals, and customer success teams who want to demonstrate their expertise in using Salesforce Marketing Cloud to deliver account-based marketing and engagement experiences.
Focus
The Salesforce Marketing Cloud Account Engagement Specialist certification focuses on Account Engagement, Marketing Automation, Data Management, and Analytics
Exam Duration
The Salesforce Marketing Cloud Account Engagement Specialist exam duration is 120 minutes
Num of Question
The exam contains a total of 60
Exam Fee
The exam fee is $415.
Exam Validity
The CCRN-Pediatric certification is valid for 2 years.
Prior Certification
- None
Exam Format
The Salesforce Marketing Cloud Account Engagement Specialist exam is a Multiple-choice questions
Passing Conditions
To pass Salesforce Marketing Cloud Account Engagement Specialist exam, applicants must achieve a minimum score of Pass score: 70% required
Who Should Take
Marketers, sales professionals, and customer success teams who want to demonstrate their expertise in using Salesforce Marketing Cloud.
- Marketing Specialist
- Sales Professional
- Customer Success Manager
Prerequisites
1 year of experience with Salesforce Marketing Cloud is recommended but not required.
Or can substitute with certifications:
- None
Certification Process
- Step 01: Meet the prerequisites
- Step 02: Register for the exam
- Step 03: Take the exam
- Step 04: Pass the exam
- Step 05: Maintain certification by completing continuing education requirements
Domains with Weights
- Domain 1: Account-Based Marketing and Engagement (30%): Design and execute account-based marketing and engagement programs using Salesforce Marketing Cloud. Develop and manage campaigns, segments, and messages to target and engage with high-value accounts.
- Domain 2: Marketing Automation and Data Management (30%): Set up and manage marketing automation workflows, data management processes, and data quality in Salesforce Marketing Cloud. Use data to personalize customer experiences and measure campaign effectiveness.
- Domain 3: Analytics and Reporting (20%): Use analytics and reporting tools in Salesforce Marketing Cloud to measure campaign performance, track customer interactions, and adjust marketing strategies based on data insights.
- Domain 4: Platform Solutions and Integrations (20%): Integrate Salesforce Marketing Cloud with other Salesforce products, such as Sales Cloud and Service Cloud, to provide a 360-degree view of customers and enhance sales and service processes.
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