Salesforce Marketing Cloud Specialist

Salesforce Marketing Cloud Specialist

Demonstrate expertise in implementation, configuration, and optimization of Marketing Cloud and related services.

Focus

The Salesforce Marketing Cloud Specialist certification focuses on Salesforce Marketing Cloud

Exam Duration

The Salesforce Marketing Cloud Specialist exam duration is 120 minutes

Num of Question

The exam contains a total of 61 questions

Exam Fee

The exam fee is 545 USD.

Exam Validity

The CCRN-Pediatric certification is valid for 2 years.

Prior Certification

• Salesforce Certified Platform Developer I or equivalent experience

Exam Format

The Salesforce Marketing Cloud Specialist exam is a Single-Multichoice, Multiple-Multichoice, Fill-in-the-blank, Scenario-based, and Drag-and-Drop questions

Passing Conditions

To pass Salesforce Marketing Cloud Specialist exam, applicants must achieve a minimum score of Score 680 on a scaled score of 200-900

Who Should Take

Professionals working with Marketing Cloud, including but not limited to, administrators, developers, and managers.

• Marketing Cloud Administrator
• Digital Marketing Manager
• Salesforce Administrator
• Data Scientist
• Business Analyst

Prerequisites

1-2 years of experience with Marketing Cloud

Or can substitute with certifications:

• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Account Engagement Specialist

Certification Process

• Step 1: Meet the prerequisites, including work experience and/or equivalent knowledge.
• Step 2: Register for the exam through the Salesforce website.
• Step 3: Prepare for the exam by studying Marketing Cloud and related services on the Salesforce Trailhead platform or other study resources.
• Step 4: Schedule and pass the exam within 2 years of registering for it.
• Step 5: Maintain the certification by taking ongoing training and passing continuing education requirements.

Domains with Weights

• Marketing Cloud Implementation (30%): Implement Marketing Cloud and related services for customers, including email, mobile, and social channels. Demonstrate expertise in configuring and optimizing Marketing Cloud for customer engagement.
• Data and Personalization (20%): Collect, manage, and analyze customer data to create personalized marketing interactions. Demonstrate expertise in processing customer data, building customer profiles, and selecting effective data management and analytics tools.
• Customization and Integration (20%): Customize Marketing Cloud using Apex, SOAP, and REST APIs. Integrate Marketing Cloud with Salesforce and other external systems, such as CRM and marketing automation systems. Demonstrate expertise in building custom interfaces and data integration using APIs and web services.
• Security and Compliance (15%): Ensure the security and privacy of customer data in Marketing Cloud. Demonstrate adherence to marketing regulations and industry standards (e.g., GDPR, CCPA). Identify security risks and compliance requirements and devise strategies to mitigate them.
• Analytics and Reporting (15%): Collect, analyze, and report performance metrics for Marketing Cloud and related services. Demonstrate expertise in metrics collection, analysis, and reporting, applying a data-driven approach to marketing interaction.