Google AdWords Advertising Fundamentals

Google AdWords Advertising Fundamentals

This certification is designed for individuals who want to demonstrate their ability to successfully manage Google Ads campaigns.

Focus

The Google AdWords Advertising Fundamentals certification focuses on Google Ads platform

Exam Duration

The Google AdWords Advertising Fundamentals exam duration is 90 minutes

Num of Question

The exam contains a total of 100

Exam Fee

The exam fee is $9 (free for Google Partners).

Exam Validity

The CCRN-Pediatric certification is valid for 2 years.

Prior Certification

• N/A

Exam Format

The Google AdWords Advertising Fundamentals exam is a Multiple-choice and multiple-select questions

Passing Conditions

To pass Google AdWords Advertising Fundamentals exam, applicants must achieve a minimum score of Pass with a minimum of 80% on the exam

Who Should Take

Marketing and advertising professionals, Google partners, and individuals looking to learn about Google Ads.

• Advertising Specialist
• Digital Marketing Specialist
• Google Partner

Prerequisites

3-6 months of experience with Google Ads is recommended

Or can substitute with certifications:

• Google Ads Fundamentals course completion
• Google Ads basic HTML and CSS skills

Certification Process

• Register for the exam on the Google website or through a Google Partner agency
• Pass the exam with a minimum score of 80%
• Receive certification after passing the exam

Domains with Weights

• Campaign Setup and Management (29%): Create and manage Google Ads campaigns, ad groups, ads, and targeting options.
• Bidding and Budgeting (15%): Understand bidding strategies and budgeting options to optimize Google Ads campaigns.
• Ad Platforms (16%): Understand the different ad platforms within Google Ads, including Search, Display, and YouTube.
• Conversion Tracking and Measurement (16%): Set up and track conversions, analyze data, and use insights to optimize Google Ads campaigns.
• Account Setup and Management (8%): Set up and manage Google Ads accounts, including billing, permissions, and access.
• Targeting Options (8%): Understand the different targeting options available in Google Ads, including demographics, interests, and behaviors.
• Additional Resources (4%): Use additional resources to optimize Google Ads campaigns, such as Google Ads tools and support.