Professional Certified Marketer
- Product Code: pcm
- Exam Questions: 322
- Vendor: ama
$9.99
$12.99- Updated At: Nov 14, 2024
<cert_exam> - Professional Certified Marketer (AMA)
Demonstrate your expertise in marketing and achieve a prestigious credential that can boost your career growth.
Focus
The Professional Certified Marketer certification focuses on Marketing strategy, customer engagement, product development, and data-driven decision making.
Exam Duration
The Professional Certified Marketer exam duration is 3 hours
Num of Question
The exam contains a total of 150 multiple-choice questions and 4 case studies
Exam Fee
The exam fee is $595 (AMA members) and $1,045 (non-members).
Exam Validity
The CCRN-Pediatric certification is valid for 3 years.
Prior Certification
- Prior certifications in AMA or other professional marketing organizations may be considered for exemptions or substitutions.
Exam Format
The Professional Certified Marketer exam is a Proctored exam in different formats (online or in-person)
Passing Conditions
To pass Professional Certified Marketer exam, applicants must achieve a minimum score of Passing score is based on a normalized scale (70-100%); a minimum passing score of 70% is required.
Who Should Take
Marketing professionals looking to advance their careers, demonstrate expertise, and meet the growing demand for marketers with specialized skills.
- Marketing Strategist
- Product Manager
- Brand Manager
- Digital Marketing Specialist
Prerequisites
Minimum 2-3 years of work experience in marketing or a related field
Or can substitute with certifications:
- Graduate degree in marketing or a related field (without work experience)
- Certifications in AMA or other professional marketing organizations
Certification Process
- Review the Professional Certified Marketer Study Guide and prepare for the exam by taking practice exams and attending study sessions%
- Register for and take the proctored certification exam
Domains with Weights
- Marketing Strategy (30%): Develop a competitive strategy, aligning marketing efforts with business objectives and customer needs.
- Customer Engagement (20%): Create customer-centric experiences through effective communication, loyalty programs, and customer service.
- Product Development (20%): Recognize and develop innovative marketing products and services that meet customer needs and drive business growth.
- Data-Driven Decision Making (30%): Use data analysis and insight-driven decision making to optimize marketing ROI and measure campaign effectiveness.
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